Calvin Klein Ad Selling More Than Clothes?

Hmmm, I hear that sex sells but companies are getting to be less and less discreet. I don't get it. If I am the target market, I don't see how I can get the motivation to buy a product that is presented to me by a chic lying half dead with her legs wide open. If sex is supposed to sell me on a product, then how come there aren't any half naked males? I know you are saying that Calvin is notorious for having male models in underwear on huge billboards around the world, BUT again those ads are not geared toward women.

So the question is: What is target market exactly. Hey, I don't know....just an observation. Either way, I won't lie..I'd would rock the hell out of those clear stilettos.